"Merchants have no country. The mere spot they stand on does not constitute so strong an attachment as that from which they draw their gains."
Thomas Jefferson
If one looks to the globalization of the corporate world as
giving hints as to possible futures of higher education (I am certainly one of
those), then How We Compete: What Companies Around The World Are Doing To Make
It In Today’s Global Economy by Suzanne Berger is not to be missed. Professor Berger and her colleagues at the MIT Industrial Performance Center set out to study how
individual corporations are actually responding to the pressures of
globalization. Over a five year period, they conducted interviews
at over 500 companies of varying size worldwide. They focused on sectors where underlying
technologies are rapidly and on those where the underlying technologies are
slowly changing. In the former, they
looked at electronics and software, and in the latter, auto and auto parts and
textile and apparel. Their goal was to
let data, rather than theory, drive conclusions about the impacts of
globalization on corporations. That is to say, this book is neither impressionistic nor evangelical, as are many of the other books looking at the effects of globalization, but rather is data driven.
Many contend that the forces of globalization are so huge
and monolithic that all corporations will be forced to respond in a
more-or-less uniform fashion. The
results of this study argue strongly against that view. Indeed, the research team found an enormous
divergence of strategies being used - apparently successfully - to respond to globalization.
Over and over, they found multiple corporations in the same industry and
generally the same geographic location using radically different routes to success. While
they don’t claim to show that this divergence will be maintained into the
future, they find no evidence that suggests that it cannot.