The world of higher education has obviously entered into a period of many changes. Major universities have jumped into the MOOC game, classrooms have been flipped, competency based learning is going mainstream, government at all levels is demanding measurable outcomes, traditional tuition increases that outpace inflation are coming under attack, non-traditional students have become the new tradition, and the continuing tight financial environment for higher education is forcing many institutions to reexamine their organization and mission. Under such conditions, it is interesting to consider the bases for reputation and brand in higher education, and ask how the changes we are seeing might impact the brand and reputation of different types of institutions. What follows are my first tentative steps to address this issue.
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